The project objective was to deliver a stand out visual advertising hoarding with a clear message to prospective purchasers and passers-by in this vibrant district of London.
Designed by Simon Robertson, the hording features vacuum formed metallic PVC panels, large format graphic panels and a series of LED Light Sheet light-boxes delivering advertising messages to complete the design.
Applelec constructed 26 light-box frames which were powder coated black and internally fitted with LED Light Sheet. Determining the overall 23mm depth of each light-box frame, LED Light Sheet was integral to the success of the NEO Bankside installation where space was exceptionally limited.
To meet the demands of the hording installation, each LED Light Sheet panel was specifically engineered for the external conditions of the project and supplied with an IP66 rated step down power supply, ensuring the light-boxes can be run from the construction site's reduced voltage power system.
The final hording delivers a stunning visual display system which ensures the NEO Bankside development capitalises on advertising potential in this vital city street location.
Images courtesy of Octink.