Retail & Interiors
case study

Title: GAP, Oxford Street
Client: GAP

Packing serious feel-good-punch, playful display systems at GAP’s newly refurbished Oxford Street flagship store feature LED Light Sheet display lighting and Applelec’s giant decorative letters.

‘LED Light Sheet was chosen due to the consistency of solid light, thinness and versatility. The final result is vibrant and strong.’ 
Nicola Rees, GAP’s European VM Operations Manager

Against a backdrop of rain and grey skies, GAP has banished the gloom with a vivacious colour-clashing window and interior scheme at their London flagship store. 8mm deep LED Light Sheet provides plug-and-play illumination to product display stands featuring wood pallets topped with glossy and glowing coloured acrylic to produce an invigorating contrast of texture and colour.

A current micro-trend for typography on a grand scale continues with GAP specifying Applelec’s one metre tall, acrylic formed letters in bold shades of green, violet, orange and blue. Spelling G-A-P, the robust letters can be positioned individually around the store providing maximum flexibility for their ongoing use.

Ian Drinkwater, Applelec’s Managing Director, explains: ‘LED Light Sheet and our giant acrylic letters have now been specified by a number of brands in a process which sees us working with retailers’ sign makers and shop-fitters on elements of design detailing.’

To generate height in the displays, multiple wood pallets and display shelves have been stacked to create plinths on which mannequins or the giant, vivid letters are positioned. In both the window displays and internal installations, these eye-popping brights demand attention amongst the natural tones of wood and white painted pallets to bring a refreshing zest to the store scheme and compliment the colours of the displayed clothing ranges.